A leaner route to market for bottlers

Corporativo del Fuerte

A leaner route to market

Corporativo del Fuerte

A leaner route to market

Corporativo del Fuerte

CDF

Corporativo del Fuerte (CDF) is a bottling group part of the Coca-Cola company, servicing three northern states in Mexico. CDF has a territory of 200+ routes and a base of 13,000 sales and delivery locations. CDF approached us with clear goals in sight: to optimize sales/delivery routes, reduce costs and increase revenue by leveraging mobile technology that could enable their salesforce mobility while also providing visibility to the management team and critical information to help in the decision making process.

CDF

Corporativo del Fuerte (CDF) is a bottling group part of the Coca-Cola company, servicing three northern states in Mexico. CDF has a territory of 200+ routes and a base of 13,000 sales and delivery locations. CDF approached us with clear goals in sight: to optimize sales/delivery routes, reduce costs and increase revenue by leveraging mobile technology that could enable their salesforce mobility while also providing visibility to the management team and critical information to help in the decision making process.

CDF

Corporativo del Fuerte (CDF) is a bottling group part of the Coca-Cola company, servicing three northern states in Mexico. CDF has a territory of 200+ routes and a base of 13,000 sales and delivery locations. CDF approached us with clear goals in sight: to optimize sales/delivery routes, reduce costs and increase revenue by leveraging mobile technology that could enable their salesforce mobility while also providing visibility to the management team and critical information to help in the decision making process.

Mobile Platform

Analysis beyond the code

During our first round of analysis it was clear to us that the areas of opportunity were focused on visibility, reporting and data mining. Some of the challenges faced were:

  • No visibility of constantly changing business rules
  • No available information for pre-sales teams
  • No segmentation available
  • Lack of time and motion data
  • Complex interfaces and hidden processes with current application
  • No way to classify and group client clusters

These and other pain points were causing CDF to inefficiently spend time and resources derived from the lack of proper planning and order prediction based on statistics. Additionally, in-house resources were limited to some extent and mainly focused on other priority projects, which did not meet the sales and marketing teams sense of urgency for the solution.

Analysis beyond the code

During our first round of analysis it was clear to us that the areas of opportunity were focused on visibility, reporting and data mining. Some of the challenges faced were:

  • No visibility of constantly changing business rules
  • No available information for pre-sales teams
  • No segmentation available
  • Lack of time and motion data
  • Complex interfaces and hidden processes with current application
  • No way to classify and group client clusters

These and other pain points were causing CDF to inefficiently spend time and resources derived from the lack of proper planning and order prediction based on statistics. Additionally, in-house resources were limited to some extent and mainly focused on other priority projects, which did not meet the sales and marketing teams sense of urgency for the solution.

The solution

After a thorough analysis, ArkusNexus submitted a proposed action plan, which included the development of a custom sales and distribution application that runs on parallel mobile and web platforms. The solution was developed in SQL Server utilizing ASP.net / C#, JQuery and Ajax; additionally, the platform was integrated onto the client legacy systems like AS400. A custom operating platform, the @mobile solution was created with the purpose of automating the pre-sale process.

The tool is primarily focused on enabling client management and workflow automation. The detailed solution is comprised of two key components: a mobile application designed to run on pocket PC / Windows Mobile and Android devices along with a back-office web based portal.

The mobile application’s core functionality is controlling the data entry process for product orders and managing inventory levels. The application was made available for Android and Windows Mobile platform and supported on Motorola MC65, Intermec 730 and CN3 devices.

The portal solution was built as a means to link the mobile interfaces and Coca Cola’s corporate back-end proprietary systems, database engine and ERP as well as to automate approval processes and report generation, route and client admin among other features.

Additionally, ArkusNexus suggested providing client access to the new web-portal for self-serve actions; CDF approved the idea and a user-friendly interface was created and made available.

“After implementing the solution, our sales teams response time was reduced from 2.5 days to 1 day on average

Ricardo Felix | Route to Market and Innovation Manager

Technology

The solution was developed using .NET, SQL Server, Windows mobile and Android

Methodology

Our iterative approach enabled us to make frequent releases and grow the platform based on real world feedback

Business

In addition to the mobile solution, we developed a web-based client portal for order placement and tracking

Bridging the
edtech gap

Co-development roadmap
From legacy integrations to R&D

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